As a fitness photographer, Michael creates images that focus on core fitness activities like yoga, trail running, and snowshoeing frequently incorporating rich, beautiful scenery to the background to give the image a motivating and inspirational quality.
Michael produces digital photography for advertising, corporate and editorial clients. His photography and images appear in many national level publications, calendars, cards, catalogs, books, travel and visitor guides as well as corporate reports and advertising including, but not limited to:
"We traveled to Alaska, in the dead of winter, to do a shoot for a new, women's winter boot brand--it was minus 5, with a 20 mph wind, and Michael and Lauri, and the models, nestled into an amazing glacial ice formation and proceeded to capture amazing images.
And somehow, Michael always seems to get the greatest light for his shots. Take a look at his website and you'll come to the same conclusion.
Michael is by far one of the best in the industry. He takes creative direction with ease, is timely, conceptual, and very knowledgeable with regard to shoot locations, intent, and deliverables."
- Brian Scranton, Managing Director at GrahamSpencer West (formerly Director of Marketing at Chaco, Inc.)
Michael brings a broad and diverse range of creative, technical, and outdoor skills to his commercial work. He has a vast working knowledge of the West's and North's geography, weather patterns, and outdoor culture to the degree one would expect from a location scout. He is perfectly comfortable in uncomfortable environments and in dealing with harsh conditions. He is a team player and collaborator but is perfectly at home working unsupervised with a simple creative brief. Passionate about the outdoor experience, Michael brings a sense of authenticity often from a participants' point of view to his adventure, fitness and lifestyle imagery.
Michael's "studio" is the great outdoors. One of his specialties is seamlessly blending artificial and natural lighting. He thrives on getting portable, studio quality lighting into remote and beautiful locations. Simply put, he creates imagery that makes the viewer want to "be there" or "do that."
To see Michael's body of fitness photography, check out his fitness photographer portfolio.